DoLessWork · For e-commerce

AI + virtual assistant operations for small e-commerce brands

Customer emails answered, orders processed, stock reordered before it runs out: an AI-first + human-backed ops team for small online stores.

Send us your last three enquiries and we'll send back the replies we would have drafted. No signup, no card. After that it's $100 for your first month, then $299/month.

Sound familiar?

What actually lands in your inbox

You tell us your rules once. Every message that arrives gets read, scored and answered, then waits for you.

Your standing ruleReplace, do not refund, on breakage under $75. Never state our internal thresholds to a customer. Never promise a delivery date.

New message from Dana K.example

Two of the amber jars arrived cracked. Order #4417. This was a gift and I need it sorted before the weekend.

Score 82Urgency 78Breakage claim on a recent order, time-sensitive, and within the replace-not-refund policy.

AI draft reply

Hi Dana,

Sorry about the cracked jars. That's a frustrating thing to open.

We'll get replacements out to you for both. I can't promise they'll land before the weekend, because that depends on the carrier once it leaves us, but they'll go out on our next dispatch and I'll make sure you get the confirmation.

Nothing needed from you, and no need to send the damaged ones back.

Ember & Oak

No drafted reply is sent until you approve it. There is no auto-send for written replies, on any plan. The AI does the writing; you stay the one who decides.

Dana K. is invented for this example. We launched recently and don't publish real customer messages. The draft is the genuine output format, refusals included. See a full sample workspace →

Lead Capture & Nurture

Pre-sale questions answered fast enough to still win the sale.

Order Processing + Inventory Autopilot

Routine orders flow through; exceptions flag a human; restock triggers fire before you run dry.

Magic Virtual Partners

A vetted e-commerce VA for the judgment calls: returns, VIPs, marketplaces.

Common questions

What does it cost?

$100 for your first month, then $299/month. Month to month, cancel any time. The $100 setup month is not a trial with features held back. The full product runs, and it buys real work: we read your recent enquiries and write your standing rules with you, capped at two hours of your time.

Are there per-minute or usage charges?

No. We do not bill per minute for calls or for anything else, and you are never charged for hang-ups, dead air, or spam. There is no minimum and no contract.

Is there a limit on how many calls it answers?

Where AI voice answering is switched on, your subscription includes up to 1,000 answered minutes a month, roughly 45 minutes of calls every business day. Your usage is visible in your workspace at all times. If you go past it we talk to you about more capacity first: no surprise charge, and we do not silently switch your calls off.

Do I have to buy human hours?

No. Human Partner time is $25/hour with no minimum and no retainer, on top of the software price. You can use it for the work that should not be automated, or never use it at all.

Does anything get sent without me seeing it?

No. Every reply arrives in your queue as a draft. You approve, edit, or bin it. No drafted reply is sent until you approve it.

Will my clients know they are talking to AI?

Replies are drafted by AI and reviewed by a person at your practice before anything is sent. We will tell your clients that when they ask, and you can require it be said up front.

Do you need my passwords?

Never. We do not ask for passwords or logins. System access happens through your own accounts. Our privacy policy sets out who can read your messages, how long we keep them, and how to export or delete everything in one click.

Can I talk to an existing customer?

Not yet. We launched recently and have no customers to point you at and no case studies. What we can do instead is take your last three real enquiries and send back the replies we would have drafted, before you pay anything.

What happens if I cancel?

You keep the standing-rules document we build with you, whether you continue or not, and you can export everything we hold in one click. Cancel any time; it is month to month.

Curious what your week is costing you? Calculate how many hours you'd get back →

See it running for a business like yours.

The sample workspace shows two weeks of realistic e-commerce leads, calls, orders, and invoices: exactly what yours looks like once it knows your business.

Open the sample workspace →

Send us three tickets you had to handle yourself

Paste in the kind of message that always ends up escalating to you: breakage, a wholesale enquiry, an angry WISMO. We'll send back the replies we'd have drafted from your policies. Yours to keep whether or not you sign up.

A person reads it. Drafted replies come back within one business day. No signup, no card, and nothing is ever sent to your customers.

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